Observe Listen Define Attention Interest DesireAction Most of us are lucky to have had OLD auntie AIDA in our lives. She’s always there in our hearts and minds; the vivacious…
Author: The Community Entrepreneur
Thinking outside the box - let’s get creative
“The mind that is driven by the urge of necessity, or out of love to create, develops more rapidly than does the mind that is never stimulated to greater action…
How a good strategic plan can improve your credibility and increase your revenue
We go into the New Year with thoughts on our personal goals, but what about the goals for our business or community organisation? 2018 was a year that highlighted to…
Five pearls of wisdom you should try before jumping into a business partnership venture
All too often, business owners start a joint business venture based on friendships and very little planning as to how they will really work together. It’s not surprising that over…
Where refrigerators go to die
You may be wondering what beat up old refrigerators have got to do with anything, let alone marketing. Stay with me and find out. The other day I went to…
Are you looking for your customers in the wrong places?
8 marketing mistakes you could be making that could easily be fixed Being in business can be one of the biggest roller coaster rides of your life. Some people don’t…